Our client runs an ecommerce shop that sells electronics and cyber security software solutions. They are in the market for a digital marketing manager who will spear head digital marketing efforts to establish a marketing funnel that will drive conversion and retention.
Key Responsibilities
- Manage digital campaigns across various channels such as social media, email, search engines, and display advertising.
- Develop and implement digital marketing strategies in alignment with company goals and objectives.
- Conduct market research to identify trends, customer preferences, and competitor activities to inform marketing strategies.
- Create engaging content for digital platforms, including social media posts, blog articles, email newsletters, and website copy.
- Monitor and analyze campaign performance metrics using tools such as Google Analytics, social media analytics, and email marketing platforms.
- Optimize campaigns based on performance data to improve ROI and achieve key performance indicators (KPIs).
- Collaborate with cross-functional teams, including graphic designers, web developers, and content creators, to execute digital marketing initiatives.
- Stay abreast of industry trends, best practices, and emerging technologies in digital marketing.
- Manage digital advertising budgets effectively, allocating resources to achieve desired outcomes within budgetary constraints.
- Continuously test and iterate marketing strategies to drive continuous improvement and innovation.
Requirements
- 3-5 years experience in digital marketing
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Added bonus if you have Chartered Institute of Marketing (CIM) qualifications
- Proven experience in digital marketing, with a track record of successful campaigns and measurable results.
- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, email marketing software, and content management systems (CMS).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills, with the ability to create compelling content tailored to different digital channels and target audiences.
- Creative thinking and problem-solving abilities, with a keen eye for detail.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Up-to-date knowledge of digital marketing trends, strategies, and best practices.
- Certification in digital marketing (e.g., Google Ads certification, HubSpot certification) is a plus.
- Experience with SEO, SEM, and social media advertising is highly desirable
Click on the APPLY button below to apply or send your resume to hello@torrasdigital.com with the title "Digital Marketing Manager"
Benefits
Salary range - Ksh. 70,000 - 120,000
Medical Insurance
Transport and Airtime Allowance
Access mobile devices for work