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Sales Manager – Microfinance

Bridge Talent Management
Full-time
On-site
Nairobi, Nairobi City, Kenya
Job Summary:
Our client in microfinance is looking to hire a Sales Manager who will be responsible for
developing and executing sales strategies to drive business growth, increase client
acquisition, and expand the company's microfinance portfolio. This role involves managing a
sales team, building relationships with clients, and ensuring the achievement of sales targets while maintaining compliance with microfinance regulations.

Key Responsibilities:

● Develop and implement sales strategies to grow the microfinance customer base.
● Identify new market opportunities and partnerships to expand financial products and
services.
● Conduct market research to understand customer needs and competitive trends.
● Lead efforts to acquire new clients, including individuals and small businesses.
● Maintain strong relationships with existing clients to ensure retention and repeat
business.
● Provide financial advisory services to clients and recommend suitable loan products.
● Recruit, train, and supervise sales officers to ensure high performance.
● Set sales targets and provide guidance to the sales team to achieve them.
● Monitor team performance through KPIs and provide coaching as needed.
● Collaborate with the credit team to ensure responsible lending practices.
● Assist in assessing customer creditworthiness and advising on loan approvals.
● Ensure compliance with microfinance policies and regulatory requirements.
● Prepare sales reports and present performance updates to senior management.
● Analyze sales data to identify areas for improvement and optimize sales strategies.
● Track customer feedback to improve products and services.

Requirements

Key Qualifications :

● Bachelor’s degree in Business, Finance, Marketing, or a related field.
● Minimum of 7years of experience in sales, preferably in microfinance, banking, or
financial services.
● Proven track record of achieving sales targets and driving business growth.
● Strong leadership and people management skills.
● Excellent communication, negotiation, and relationship management skills.
● Good understanding of microfinance products, credit risk assessment, and financial
regulations.
● Proficiency in CRM and sales tracking tools is an added advantage.
Key Competencies:
● Strategic thinking and problem-solving ability.
● Strong customer focus and ability to build long-term relationships.
● Ability to work in a fast-paced, target-driven environment.
● High level of integrity and professionalism.