Saas Social Media Operations Specialist

Job Title: SaaS Social Media Operations Specialist

Job Type: Full-Time

Job Field: Mobile Industry

Location: Nairobi

Role Objective

We are looking for a SaaS Social Media Operations Specialist to manage and optimize our social media presence, ensuring seamless execution of digital campaigns, engagement strategies, and performance analytics. The ideal candidate will have a strong understanding of SaaS business models, social media trends, and automation tools to enhance audience reach and engagement.

Key Responsibilities

Social Media Management & Strategy

• Develop and implement a social media strategy to increase brand awareness, engagement, and lead generation for our SaaS platform.
• Manage content calendars, ensuring timely and consistent posting across platforms (LinkedIn, Twitter, Facebook, Instagram, TikTok, etc.).
• Collaborate with marketing and product teams to create engaging content, including text, images, videos, and interactive posts.

Community Engagement & Customer Interaction

• Monitor and respond to comments, messages, and mentions to foster positive brand interactions.
• Engage with industry communities, influencers, and thought leaders to enhance brand visibility.
• Implement social listening strategies to track brand sentiment and industry trends.

Performance Analysis & Reporting

• Track key metrics such as engagement rates, follower growth, lead generation, and conversion rates.
• Competing Product Analysis: Monitor the social media dynamics of competing companies, analyze their strategies, and suggest improvement areas.
• Provide regular reports with insights and recommendations to optimize future campaigns.

Required Qualifications & Skills

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 2+ years of proven experience in social media operations, digital marketing, or content strategy for a SaaS or tech company.
• Proficiency in social media platforms, scheduling tools, and analytics dashboards with knowledge of platform algorithms.
• Strong understanding of SaaS marketing and customer engagement strategies.
• Experience with paid social media advertising and campaign management.
• Knowledge of SEO, content marketing, and email marketing.
• Familiarity with CRM tools (HubSpot, Salesforce) and marketing automation platforms.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, data-driven environment.

How to Apply

Excited about this opportunity? Take the first step by submitting your updated CV, Cover Letter, and any relevant supporting documents.

Application Deadline: Wednesday, 12th March 2025

Only shortlisted candidates will be contacted.

Gap Recruitment Services Limited is a professional recruitment firm that does not charge candidates for placement and does not discriminate.

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