Job Overview:
We are looking for a dynamic and experienced Lead Trade Activation Manager to drive our on-ground marketing efforts for new product categories. The ideal candidate will have a proven track record in Below-The-Line (BTL) activations, managing large-scale promoter workforces, and launching successful brands in Kenya. This role requires extensive field experience, strategic planning, and a hands-on approach to market execution.
Key Responsibilities:
Develop and execute impactful BTL activation strategies to promote new products, focusing on personal care categories.
Lead large teams of promoters, ensuring effective deployment, training, and performance management to maximize brand visibility and consumer engagement.
Drive the go-to-market strategy for new product launches, leveraging experience in successfully introducing 1-2 brands in Kenya.
Identify opportunities for market expansion and implement initiatives to increase market share.
Utilize digital marketing channels to complement BTL activations, enhancing consumer reach and engagement.
Collaborate with cross-functional teams to ensure brand alignment and consistency across all marketing touchpoints.
Oversee recruitment, training, and management of casual workers and promoters to execute on-ground activations effectively.
Ensure promoter activities align with brand objectives and deliver measurable results.
Conduct market research to stay informed on industry trends, competitor activities, and consumer behavior.
Prepare regular performance reports, analyzing data to inform decision-making and optimize future campaigns.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 7 years of experience in trade marketing, BTL activations, or field marketing
Proven experience in handling personal care products and successfully launching new products into the market
Must have a proven track record in managing large-scale promotional teams and launching successful brands in the Kenyan market.
Key Skills & Competencies:
Field Marketing Expertise
Leadership & Team Management
Digital Marketing Acumen
Analytical & Strategic Thinking
Excellent Communication & Negotiation