Job Type
An Evergreen Role is an advertisement for positions that are hired for throughout the year. It is a way for Brightermonday Kenya to build a database of qualified, interested individuals for a particular job function so that when there is a need to fill that type of role, the hiring process will be faster. By applying to an Evergreen Role, you are expressing your interest in a particular job function.
In addition to submitting your resume to an Evergreen Role, we encourage you to create a job profile and a job alert to be notified when positions in your areas of interest become available.
About the Role
The Commercial Director will drive the growth of the platform across
both vendor and customer verticals. The ideal candidate will bring a wealth of
experience in managing facets of online operations, business planning, and
marketing strategies to drive growth.
This role combines sales,
marketing, technology, and management expertise to develop a plan that delivers
a superior brand and shopping experience for customers.
Key Responsibilities
● Growth:
Oversee and drive platform sales creating an online marketing strategy
including budget, digital marketing KPIs, growth trajectory, etc.
● Strategy: Research industry trends, seeking opportunities to bridge gaps in
business objectives, and push the business forward to exceed financial targets.
● Operations: Lead development of internal processes for content management, product
development, and continuous improvement.
● Brand Marketing: Identifying the company’s target demographic and unique brand identity
as well as generating and implementing new sales and marketing initiatives to
increase eCommerce sales and profitability.
● Team Management: Mentor and lead a team to deliver on key business KPIs/ metrics across
social media, email marketing, and products.
Requirements
Key Qualifications
- 8+ years track record of
experience in the digital retailing market, focusing on both
business-to-business (B2B) and business-to-consumer (B2C).
- In-depth experience driving
e-commerce platform growth from both product (vendor) and customer (buyer)
aspects with a focus on fostering value.
- Proven success in
developing, executing, and maintaining sophisticated digital commerce brand
strategies and successful delivery of business value.
- Strong people leader with
experience managing and mentoring a team and a track record of helping more
junior team members develop and excel.
- Solid business acumen with
the ability to identify, prioritize, and articulate the highest-impact
initiatives.
Understanding of digital
optimizing strategies across SEO, CRO, PPC, ROI analytics, digital marketing,
and email marketing. - Strong presentation, oral, and written
communication skills are required.