· Develop and implement marketing plans and projects for new
and existing service
· Manage the productivity of the marketing plans and projects
and exploring ways of improving existing products and services, and increasing
revenue through enrolling new corporate clients and consultants.
· Conduct market research and analyze current market condition
to determine market requirements for existing and future services.
· Monitoring and analyzing market trends and study
competitors, partners and substitute products and services.
· Expand and develop marketing communication platforms
including social media platforms.
· Determine and manage the marketing budget and deliver
marketing activity within agreed budget
· Maintaining and developing relationships with new and
existing clients.
· Generate and maintain detailed reports to track patients
experience through the current process and assess gaps that may need
improvement.
· Evaluate, review and report on all marketing activity and
results.
· Identify and map the target customers (corporate &
non-corporate).
· Plan and organize Initiatives like camps, seminars and
conferences to increase service and product promotion participation and
doctors’ referrals.
· Organize CMEs for promotion of the activities and services
of the medical departments and specialties.
· Organize outreach programs with prospective patient
communities.
· Assist in designing, printing brochures, leaflets and other
hospital marketing materials.
· Track leads mediated through above CMEs, camps and seminars
etc. to tap new corporate tie-ups, convert referrals etc.
· Any other responsibilities that may be assigned to the job
holder by the supervisor from time to time.
· Bachelor’s degree/diploma in Marketing or equivalent from a
recognized institution.
· Minimum of four years working experience in aggressive
marketing and sales.
· Experience gained from Hospitals, Pharmaceutical and
Insurance will have an added advantage.
· Proficiency in Microsoft Office Suite.
· Digital marketing skills.